Features
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Bright, High-Resolution Displays: Ensure your standees are equipped with high-definition screens that capture attention and convey messages clearly.
Dynamic Content: Ability to display videos, animations, and interactive content to engage audiences more effectively than static posters.
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Remote Management:
Update content remotely via a centralized system, allowing for timely promotions and adjustments based on current events or audience response.
Scheduled Content: Schedule different ads or messages for different times of the day or week to target specific audiences at optimal times.
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Touchscreens: Allow users to interact with the display for more immersive experiences, such as accessing more information or participating in surveys.
QR Codes: Incorporate QR codes that users can scan for additional content or promotions.
Growth in Digital Ad Spend
- Increased ROI: Companies see an average ROI of $2 for every $1 spent on digital advertising. This is a significant increase compared to traditional media where ROI is often lower.
- Cost per Acquisition (CPA): Digital marketing typically has a lower CPA compared to traditional media. For instance, the CPA for digital ads is about 50% lower than traditional channels like TV and print.
- Social Media: Engagement rates on social media ads have risen, with an average click-through rate (CTR) of 1.2% for Facebook ads, and up to 2.5% for Instagram ads.
- Email Marketing: Email marketing campaigns have seen an average open rate of 20-25% and a click-through rate of around 3-5%.
- Lead Generation: Digital marketing strategies such as SEO and content marketing have led to a 14.6% close rate for leads, compared to 1.7% for outbound methods like cold calling.
- Conversion Rates: Websites optimized for digital marketing have conversion rates of about 2-3%, compared to 0.5-1% for non-optimized sites.
- Search Ads: Search engine advertising has consistently delivered strong results, with an average CTR of 3.17% for Google Ads.
- Display Ads: Display advertising has seen improvements in visibility, with programmatic display ads achieving a viewable rate of around 70% in recent years.