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OUT DOOR MEDIA

Outdoor media encompasses various formats used for advertising and marketing in public spaces.

ADVERTISE ON DIGITAL STANDEES AND MUCH MORE ANYWHERE IN YOUR REGION

              Introducing Digital Standees, your one-stop solution for impactful, dynamic advertising. With Digital Standees, you can effortlessly showcase your brand or message through high-resolution, engaging content at key locations across India. Whether you're promoting a new product, service, or event, our digital standees provide unmatched visibility and interaction.

               From the comfort of your office or home, you can browse our extensive selection of premium digital standee locations. Select the perfect option to elevate your brand, all with just a few clicks. With Digital Standees, your business receives real-time exposure, catching the eye of your target audience with vibrant and customizable digital displays.

           Bring your brand to life with Digital Standees, where innovation meets convenience, helping your business grow and shine in the modern advertising landscape. Let's make your message stand out!

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Features

Features of Digital Standees High Visibility & Engagement

  • Bright, High-Resolution Displays: Ensure your standees are equipped with high-definition screens that capture attention and convey messages clearly.
    Dynamic Content: Ability to display videos, animations, and interactive content to engage audiences more effectively than static posters.
Real-Time Content Updates
  • Remote Management: Update content remotely via a centralized system, allowing for timely promotions and adjustments based on current events or audience response.
    Scheduled Content: Schedule different ads or messages for different times of the day or week to target specific audiences at optimal times.
Interactivity
  • Touchscreens: Allow users to interact with the display for more immersive experiences, such as accessing more information or participating in surveys.
    QR Codes: Incorporate QR codes that users can scan for additional content or promotions.

Growth in Digital Ad Spend

Impact on ROI
  1. Increased ROI: Companies see an average ROI of $2 for every $1 spent on digital advertising. This is a significant increase compared to traditional media where ROI is often lower.
  2. Cost per Acquisition (CPA): Digital marketing typically has a lower CPA compared to traditional media. For instance, the CPA for digital ads is about 50% lower than traditional channels like TV and print.
Engagement and Reach
  1. Social Media: Engagement rates on social media ads have risen, with an average click-through rate (CTR) of 1.2% for Facebook ads, and up to 2.5% for Instagram ads.
  2. Email Marketing: Email marketing campaigns have seen an average open rate of 20-25% and a click-through rate of around 3-5%.
Customer Acquisition and Conversion
  1. Lead Generation: Digital marketing strategies such as SEO and content marketing have led to a 14.6% close rate for leads, compared to 1.7% for outbound methods like cold calling.
  2. Conversion Rates: Websites optimized for digital marketing have conversion rates of about 2-3%, compared to 0.5-1% for non-optimized sites.
Digital Advertising Formats
  1. Search Ads: Search engine advertising has consistently delivered strong results, with an average CTR of 3.17% for Google Ads.
  2. Display Ads: Display advertising has seen improvements in visibility, with programmatic display ads achieving a viewable rate of around 70% in recent years.